Start-ups and New Brand Development

Concept Development, strategic brand planning

New brand and product development

End to end project management from concept to launch

Management of all 3rd party resources

We are the leading authority for the development of bespoke beauty brands, turning our clients’ ideas into profitable finished product of the highest quality.   We start with researching and developing the concept and create a detailed, strategic brand plan.  This will encompass the overall vision for the brand, clarify the market positioning and competitive set, identify the target customer, USP, core values, key messaging, brand architecture, product line up, pricing strategy, cost targets, technical parameters, critical path, sales distribution plan and launch strategy. Consider this your essential road map before the journey begins.   Once the strategy and budgets are agreed and all 3rd party resources are in place, we project manage the development of the brand and products, overseeing formulation, design, packaging, production, logistics and PR.  At the appropriate time we will prepare a concise and impactful sales presentation and introduce you and your brand to relevant buyers managing the negotiation and all pre-launch activity and administration.

Sales Distribution and UK Market Management

Retail sales distribution strategy

Sales and marketing campaigns

New stockist acquisitions

UK Market and account management


With an enviable network of established relationships across the industry, we stay current on how the retail environment is developing and identify the best opportunities for your brand.  We advise on expected trading terms including margins, launch requirements and expected sales and marketing support needed to establish and drive your brand.  Once a retail distribution plan is agreed and the sales presentation ready, we present your brand to buyers and negotiate terms.  When agreed, we manage the entire administrative process to ensure a smooth launch.  We also provide ongoing brand and account management post launch; managing sales and marketing campaigns, project managing 3rd party PR, training, in-store support, social media and logistics, visiting stores and meeting regularly to review progress.


Established and Emerging Brands

Brand appraisal and strategic action plans

Competitor review and market trends

Gap analysis, pricing, formulation, packaging and claims review

Commercial due diligence

For companies or established brands looking to expand distribution, increase profitability, develop new ranges, rebrand or repackage product lines, we provide flexible and tailored packages to suit your needs.  For brand appraisals, an outside expert view can be extremely advantageous, giving you a fresh look at your business with an injection of new ideas. Our extensive background in marketing and our natural curiosity and passion for our sector mean we are continuously monitoring competitor activity, global trends and consumer insights. We keep our ear to the ground, talk to our industry colleagues and sift out the significant from the less significant data.  We review your business and current stockists and make recommendations on how to build on what you have, developing targeted marketing communication and promotional campaigns and managing the implementation of the agreed strategies as needed.