We wear many hats, from creative to strategic to commercial and pride ourselves on our flexible, hands on approach based on many years of experience in the dynamic world of beauty.



Founded in 2001, Belinda Roberts heads up Snowbell Management, a London based consultancy specialising in the development and marketing of bespoke beauty brands. Belinda has over 25 years’ experience in the beauty industry in product development, marketing and international business development roles.

Belinda’s corporate career in the cosmetics industry began over 25 years ago as Product Development Assistant and then Marketing Manager for Colourings, the colour cosmetics subsidiary of The Body Shop working for the internationally renowned make-up artist Barbara Daly. She continued her career as European Product Marketing Manager at Jafra Cosmetics, a Gillette subsidiary and then as International Business Development Manager at Cabouchon, a multi-million pound costume jewellery direct selling business, taking the brand to 9 new geographic markets in 4 years. After working at Cosmetics Plus, part of the Swallowfield manufacturing group in an international sales and marketing role she then took on a position at Debenhams head office in their in house design and packaging team. The combination of product development, marketing and international business development roles in her corporate career has enabled her to offer a broad range of skills to her Snowbell clients since setting up her business 14 years ago.

Learn more


We believe in thinking outside the box and enjoy a new challenge, whether it is ground breaking technology or a new concept. We help turn dreams into reality using tried and tested processes and a practical, down to earth approach. We can work on a one-off project basis or can become an integral part of your team for as long as required.

We work very closely with our clients, it is very much a collaborative approach. We often start by asking lots of questions so that we fully understand your goals and aspirations and at the same time take practical considerations, timelines and budgets into account, ensuring the scope of work is tailored and has set targets in place. Developing and producing beauty products is a multifaceted and lengthy process and we are there every step of the way. We manage the day to day complexities and ensuring the project is kept on track with regular meetings and communications.

Learn more


We can work on an individual one to one basis or we can head up a team of beauty professionals to provide a full end to end service. After many years of successful collaborations we have built up an enviable list of contacts in the industry who are the very best in their field of expertise.

Snowbell works with a network of highly experienced specialists in related areas such as formulation development, manufacturing, packaging, sales distribution, general management, PR, social media, website development, copywriting, training and graphic design. We are able to offer a full service from strategic business planning through to launch and brand management and we bring on board additional expertise and support as required and according to the project brief and budgets.

Learn more