Strategic Action Plans
For those looking to start up their own beauty brand, we help you focus your thinking, clarify your objectives and fill in the gaps. This takes the form of a Strategic Action Plan where we rigorously test your concept, assess the market opportunity and business potential which in turn enables you and your investors to make an informed decision about market entry or business expansion. We create strategies with clearly defined objectives and realistic investment levels and our extensive experience in this field provides credibility for any investment proposal. Whatever stage you are at with your new concept we can provide the professional expertise required to help turn your dreams into reality.
Building for Success with Snowbell
The Strategic Action Plan builds a solid foundation that allows a timed focus on action and investment. Our approach is to work closely with you so that the Plan is consensual and fits with your ambition and vision. It provides a clear understanding of the brand’s positioning (including its DNA) and target market, summarises all activities needed to launch within a realistic time frame and clarifies where and how the brand will be sold. It outlines post launch activity, sales forecasts and different business model scenarios, it assesses its international ambition and the likely levels of investment required.
Snowbell’s Industry Expertise
The depth of our knowledge of the beauty industry is second to none. Our understanding of the category and its many participants, from global brands to niche specialists, enables us to consider where and how your brand will sit in the crowded and competitive market place, how it will stand out and what touch points will draw customers to it.
Snowbell works with leading industry specialists in business development and strategic planning and our combined hands on experience in the beauty industry ensures our advice is practical and based on real-life scenarios.